Company branding, in a nutshell, defines your company’s personality or its image. A brand is not just a logo, a tagline, some color and typography – it’s an entire experience. A brand identity designer can help form the foundation for the experience but cannot actually create your brand. And you cannot dictate it either. Instead, your identity will be shaped entirely by what your audience thinks about you and who they perceive you to be.

Company branding is a concept or idea. It’s a visual representation of what you want people to know about your business. Who are you? What are your values? Why should anyone care? How do you want them to feel about the products or services you offer? There is no right or wrong method of company branding; the only thing that matters is that it effectively communicates the “heart” of your business.

Emotion is one of the biggest components of company branding. When your target audience sees your logo, advertising, website and packaging, the image created in their minds should accurately reflect your company’s values and your brand promise. Your company branding and identity design will have a significant influence on how potential customers feel about you and, most importantly, whether or not they will remember you and choose your product or service.

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To communicate your corporate identity effectively, your business needs to develop unique visuals and graphic designs that will make you instantly recognizable. This includes your logos, business cards, signs, letterhead, packaging, advertisements, and all other marketing collateral. Your identity will differentiate your business from scads of other businesses. As a brand identity designer, Blossom Dezine has helped companies in a wide variety of industries build strong and memorable identities.